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Image of 20:20 Project Management
 

20:20 Project Management

''20: 20 Project Management'' is the definitive guide to successful project management in practice; not just in theory. It gives readers exactly what they need to know: how to pull off successful project delivery in the real world - on time; within budget...


 
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Accidental Entrepreneur : The Juicy Bits

Learn the other secrets to success from the founder of Boost Juice In The Accidental Entrepreneur; author Janine Allis shares the secrets and skills that took her from housewife to entrepreneur to head of a multi-national corporation. As the founder of...


 
Image of Accountability in Human Resource Management
 

Accountability in Human Resource Management

From selection and assessment; to training and development; and reward management; all HR functions have an impact on an organization. Ever-present budgetary pressures mean that there is perpetual competition for resources; so HR departments must be able


 
Image of Accounting: What The Numbers Mean
 

Accounting: What The Numbers Mean

This accessible introduction to accounting retains a practical balance between accounting theory and practice. Taking a transaction analysis approach; it is ideally suited for the one-semester introductory accounting unit. These courses are typically...


 
Image of ACCT2 Financial : Asia-Pacific 2nd Edition
 

ACCT2 Financial : Asia-Pacific 2nd Edition

ACCT Financial is the Asia-Pacific edition of the proven 4LTR press approach to financial accounting; designed to enhance students’ learning experiences. The text is aimed squarely at the preparers/debits and credits method of teaching and is presented...


 
Image of ACCT2 Managerial: Asia-Pacific 2nd Edition
 

ACCT2 Managerial: Asia-Pacific 2nd Edition

ACCT2 Managerial is a fully blended-learning package; the book’s design encourages student engagement through ease of navigation; concise language and descriptions; and clearly highlighted key points; concepts and formulas. The online content adds...


 
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Advertising

A classic text now in a new edition; George Felton's Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process; from developing smart strategy to executing it with strong ads-from what to...


 
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Advertising and Integrated Brand Promotion

Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION; 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences...


 
Image of Advertising and Promotion: An Integrated Marketing Communications
 

Advertising and Promotion: An Integrated Marketing Communications

In this 10th edition; Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus; it is more than just an introductory advertising text because there is more to most organisations promot


 
Image of Advertising and Promotion + Developing your IMC Plan
 

Advertising and Promotion + Developing your IMC Plan

Advertising and Promotion + Developing your IMC Plan is a custom publication; typically used by Central Queensland University.